Cord Cutters

Cord cutters are people who have decided to give up cable TV and find another way to watch TV and movies. The main alternatives have been streaming TV over the internet (OTT) and subscribing to services, such as NETFLIX, YouTube, Amazon Video, etc.

Another alternative gaining a growing following is using a TV antenna. The antenna technology is much better than the traditional antenna service and is extremely cheap, with no monthly fees. Recent studies have shown that over 90% of the US population is within range to stream free over-the-air HD television. Antennas do not lose stations like satellite subscribers suffer from during bad weather. In addition the signal is not compressed, so there is a noticeable improvement in picture quality vs. cable and satellite. In addition, usually there are 30 to 60 free channels available. Many find that an indoor antenna is sufficient, so no need to climb up on the roof for installation.

As of November, the latest analysis by Kagan indicates that another 1.2 million Americans cut the TV cord during the past quarter, lured away from expensive traditional cable TV bundles and by the rising availability of cheaper, more flexible streaming alternatives. The losses once again broke records for the industry, contributing to a net loss of 2.9 million traditional pay TV subscribers so far during 2017, after a loss of another 2 million during 2016.

Since 2015, TV watching growth has been in the number of antenna-equipped homes with broadband access. These increased 36 percent.