Showing posts with label Instagram. Show all posts
Showing posts with label Instagram. Show all posts

Oct 23, 2015

Social Media Explained

Social media is now an essential part of doing business. That does not mean you need to be on every social media platform to get results. Ideally, with one or two focused networks, your message can reach your target audience in no time.
The question is which ones to use and how to maximize your visibility.

If you are clear about your social media goals, it will not be a challenge to determine which channels would work best for your business. Thing to keep in mind when you are deciding - Where are your customers? Before you think of creating your business profile on a site, you need to think: Are my customers here? There is much variation in the demographics of social networks and you need to find out where your customers are so you can reach them effectively.

According to a Pew survey in 2015:

  • Facebook has wide, global usage, but fewer young people are staying active.
  • Instagram is a favorite among teens and young adults.
  • Twitter is home to many information junkies and tech savvy people.
  • LinkedIn has higher income, educated professionals.
  • Pinterest has a user base which is 80% female dominated, most of whom have a higher income background.
  • Google+ is a network with a predominantly older male user base.
  • Vine is also a youth oriented platform.
  • YouTube has an equal number of men and women, but men are more active users with wider preferences.
Instagram — art, food, retail, lifestyle
Twitter — news, gossip, tech updates
LinkedIn — B2B, recruitment agencies
Pinterest — Retail, DIY, culinary skills, art
YouTube — Luxury products, DIY, Home improvement, music,
Google+ — SEO, IT

Mar 13, 2015

Five Company Name Origins

Etsy, The online crafts marketplace tried to use a “complicated name-generating script” that never worked. Rather than fix the kinks, they ran with the program’s codename, Etsy, and told the media it was an interpretation of the Italian (“oh yes”) and Latin (“and if”) sayings.

Microsoft, Paul Allen not Bill Gates, came up with the name for their billion-dollar PC dynasty. He found inspiration from the creation of MICROprocessors and saw the future of computers in SOFTware, leading to the blend of terms.

Instagram, Seeking a title that personified the belief of “right here, right now,” the folks behind Instagram merged the terms “instant camera” and “telegram” to play off the app’s speedy interaction. It took them a week and half to think of something that could be recognized and “spellable” for bar crowds.

Sony, Combine the Latin term for sound ‘sonus’ with the American slang for bright youngster ‘sonny’ and you have the name for a billion-dollar electronics business. Founder Akio Morita believed ‘Sony’ was a way of letting the public know they “were sonny boys working in sound and vision” in the industry at the time. It is also an easy pronunciation in all languages.

Twitter, The social network considered Twitch. Former CEO Jack Dorsey was not sold on it, so he had the team pick a name from a hat and ‘Twitter’ became its dual-meaning of bird chirping and chattering to describe the service.