Showing posts with label Levi. Show all posts
Showing posts with label Levi. Show all posts

May 17, 2019

Jeans Day

According to the Levi Strauss, May 20 was the day that Levi Strauss and Jacob Davis, the innovators behind the sturdy blue jeans got a patent on the process of adding metal rivets to men’s denim work pants for the first time in history.

Jeans are named after the city of Genoa in Italy, a place where cotton corduroy, called either jean or jeane, was manufactured. Prior to the Levi Strauss patented trousers, the term "blue jeans" had been long in use for various garments (including trousers, overalls, and coats), constructed from blue-colored denim.

Apr 13, 2013

Wordology, Arcuate

The back pocket of Levi jeans has a double arch design called the Arcuate for which the company holds a trademark. Arcuate means 'curved like a bow'.

During World War II, the US government ruled that the design served no practical purpose, was only decorative, and due to wartime rations involving cotton, did not allow the company to use extra thread to create the arcuate. To maintain the trademark during those years, the company painted the design on the jeans.