Social Media Facts

A surge of new technologies and social media innovations is altering the media landscape and changing the way people behave.

Over one million books are published worldwide every year. A Google Book Search scanner can digitize 1,000 pages every hour. Americans have access to: 1,000,000,000,000 web pages, 10,500 radio stations, 5,500 magazines, and well over 200 cable TV networks.


There are 240,000,000 TVs in the US. More than 2,000,000 of them are in bathrooms.
Newspaper circulation is down 7 million over the last twenty five years, but in the last five years, unique readers of online newspapers are up over 30 million.

Traditional advertising is in steep decline while digital advertising is growing rapidly. More video was uploaded to YouTube in the last 2 months than if ABC, NBC, CBS had been airing new content 24/7/365 since 1948 (when ABC started broadcasting).


The number of unique visitors Myspace, YouTube, and Facebook receive every month, collectively is over 250 million. None of these sites existed 6 years ago. Wikipedia launched in 2001 and now features over 13 million articles in more than 200 languages.

Social Media Explained

Social media is now an essential part of doing business. That does not mean you need to be on every social media platform to get results. Ideally, with one or two focused networks, your message can reach your target audience in no time.
The question is which ones to use and how to maximize your visibility.

If you are clear about your social media goals, it will not be a challenge to determine which channels would work best for your business. Thing to keep in mind when you are deciding - Where are your customers? Before you think of creating your business profile on a site, you need to think: Are my customers here? There is much variation in the demographics of social networks and you need to find out where your customers are so you can reach them effectively.

According to a Pew survey in 2015:

• Facebook has wide, global usage, but fewer young people are staying active.
• Instagram is a favorite among teens and young adults.
• Twitter is home to many information junkies and tech savvy people.
• LinkedIn has higher income, educated professionals.
  
• Pinterest has a user base which is 80% female dominated, most of whom have a higher income background.
• Google+ is a network with a predominantly older male user base.
• Vine is also a youth oriented platform.
• YouTube has an equal number of men and women, but men are more active users with wider preferences.

Instagram — art, food, retail, lifestyle
Twitter — news, gossip, tech updates
LinkedIn — B2B, recruitment agencies
Pinterest — Retail, DIY, culinary skills, art
YouTube — Luxury products, DIY, Home improvement, music,
Google+ — SEO, IT